close-up of someone wearing a yellow sweater and a brown purse
close-up of someone wearing a yellow sweater and a brown purse

Browns

High-end heavyweight. High-brow yet irreverent. F-u-n.

"A pun is the lowest form of humor, unless you thought of it yourself." - Doug Larson

The brand

Stalwart high-end British fashion retailer.

The brief

Write collection copy and product descriptions packed full of personality.

The result

Produced collection and product copy in the Brown TOV. Used a hefty number of puns*; what the client wants, the client gets.

black/white image of mannequins in a building seen from outside
black/white image of mannequins in a building seen from outside
red spotted back pack with accompanying product description
red spotted back pack with accompanying product description
blue velvet hairband with accompanying product description
blue velvet hairband with accompanying product description