Empress Mimi

Fabulous lingerie, inclusive brand. Heavenly project.

The brand

London-based, female-founded brand creating comfortable yet beautiful lingerie, with a strong focus on community and empowerment.

The brief

Refresh web and email copy to align with brand repositioning from a purely subscription-based model to an online store.

The result

Refreshed existing tone of voice to playful, empowering, and warm. Created new web copy, plus product descriptions, and marketing emails.

black lace bra over pages of a book with flowers and gold jewellery surrounding it

Image shows a lingerie set with a product description

Sacha, Empress Mimi Co-Director

"Out of 11 product descriptions tested - 9 are winners so far. My personal best is maybe a 50 percent hit rate so the fact that you're at 90 percent is comment enough I think. We really love working with you as the output is of exceptional quality every time. It just outperforms everything I've ever created almost every time. Unheard of in my books."